Our Mission

We want to create a space for people in groups that aren’t often acknowledged to feel seen and celebrated, and give them affordable products that can allow them to express themselves more authentically.

Oh, Heart! customers will go into the world with more confidence, and know they are improving the world just by existing as themselves.

Our Brand

Oh, Heart! is a lifestyle brand that brings handmade products to people who aren’t often seen and acknowledged. The brand is owned and operated by Ellis Madrigal (they/them), a nonbinary digital marketer. As somebody who crafts to manage stress, they decided to start selling their pieces to transform that stress into something that can help other people feel more comfortable and more themselves.

Our Brand

Oh, Heart! is a lifestyle brand that brings handmade products to people who aren’t often seen and acknowledged. The brand is owned and operated by Ellis Madrigal (they/them), a nonbinary digital marketer. As somebody who crafts to manage stress, they decided to start selling their pieces to transform that stress into something that can help other people feel more comfortable and more themselves.

Our Mission

We want to create a space for people in groups that aren’t often acknowledged to feel seen and celebrated, and give them affordable products that can allow them to express themselves more authentically.

Oh, Heart! customers will go into the world with more confidence, and know they are improving the world just by existing as themselves.

Brand Ethos

As a society, we are beginning to challenge the ideas of who is “allowed” to wear what. Despite this, there is often a balancing act for non-binary and GNC people who don’t want their expression to tip too far into any direction, and who may feel uncomfortable with different pieces on different days. For people like me who have complicated feelings about fashion and gender expression, I want to create stylish options at an affordable price, so you can purchase items in different styles to fit your various gender moods.

I believe that we should trust our customers to make their own decisions about how much data they are willing to offer, and for what reason. Terms of Service Agreements and Privacy Policies are written in such a confusing way that people don’t actually want to read them, and this is to their detriment. I want to provide easy-to-read documents that let customers know exactly what the pros and cons are. Engendering trust with a customer is one of the most important steps to achieving brand loyalty and satisfied customers. That’s the lifeblood of a business. Ignoring this for short-term gains is needlessly reckless and puts the broader public in danger.

It’s absolutely possible to find a win-win solution between protecting your business’ interests and protecting the interests of your customers. In fact, any business model that fails to do this is a weak and short-sighted one. A business is only good and viable as long as it is providing value to its customers.

Fans are often given scant options for fandom-related merchandise that is stylish, well-designed, and cheap. Designs are often overwrought, the licensed artwork is unimaginative, and the licensing fees make products overpriced. Instead, I can offer fandom-inspired pieces focused on symbols and colors that don’t sacrifice style and design and are also competitively priced, as they don’t require licensing.